HVAC Advertising Agency Digital Marketing

An average HVAC business should spend between $90,000 and $180,000 a year on marketing and advertising expenses, or roughly 7.5% – 15% of annual gross revenue. The total amount may be higher if you are in a highly competitive industry, want accelerated growth, or your business generates high income during the holiday shopping season. 

HVAC Business owners are often heavily involved with the day-to-day operations of their business. Some of the most common challenges for a HVAC business include: 

1. Rapid Technological Changes: The HVAC sector, like many others, is in the throes of a technological revolution. With the advent of smart systems, integrated IoT devices, and AI-driven solutions, there’s pressure on companies to continuously innovate. Ensuring that a Heater or an Air Conditioner is up-to-date with the latest technological advancements becomes crucial, yet staying ahead of this curve is a formidable challenge.
2. Skilled Labor Shortage: A persistent issue in the HVAC industry is the shortage of skilled technicians and workers. As older professionals retire, there’s a palpable gap in knowledge and experience. Training the newer generation while also ensuring they’re adept at handling the latest Air Conditioner or Heater models is a pressing concern.
3. Seasonal Demand Fluctuations: The demand for HVAC services is heavily season-dependent. While Air Conditioners might be in high demand during the summer months, Heaters take the forefront in winter. These cyclical demand patterns can challenge resource allocation, inventory management, and cash flow forecasting.
4. Regulatory and Environmental Concerns: With increasing global attention on sustainability and environmental impact, the HVAC industry faces stringent regulations. Frequent changes in guidelines related to refrigerants, energy efficiency standards, and emissions mean companies must adapt their products and practices agilely.
5. High Competition and Differentiation: The HVAC market is saturated, with many players offering similar products. Differentiating one’s brand and establishing a unique selling proposition becomes essential. Whether it’s a more efficient Air Conditioner or a Heater with innovative features, standing out in a crowded market is a constant battle.

Because HVAC businesses are so focused on these challenges, it often becomes very efficient to bring in outside experts to help manage and ensure specific tasks are done correctly. Marketing and advertising are two of the most commonly outsourced areas businesses use because they are critical to their success. 

HVAC Lead Generation 

Many HVAC companies are focused on generating leads. This can include building an internal email list for marketing purposes or generating high-value leads that can be quickly contacted to grow revenue. Lead generation typically involves creating a specific incentive, offer, or informational guide and then driving prospects to a landing page to collect their information. You can also manage the prospects’ information on a lead form hosted by the ad platform. Both options can be connected with your CRM or email marketing system so automatic calls, emails, and SMS messages are sent directly to your new prospect. If you want to help set up a lead generation for your HVAC office, please contact the team at AdvertiseMint to discuss your options. 

Increasing HVAC Sales 

The most popular of all advertising objectives for HVAC companies is sales. Increasing revenue is essential for every HVAC company to succeed. Many ad platforms have new tools that allow you to pass through values for each customer, which means they associate more weight towards the customers spending the most. This will enable them to find more customers like your top spenders. If you want to help grow your HVAC, please contact the team at AdvertiseMint to discuss your options. 

HVAC App Installs

Perfect for any HVAC business that has a mobile app. The mobile app objective allows you to run ads for new app installs or for app events, which are specific events set up inside your app, such as account creation, payment method added, or transaction completion. It can also monitor usage inside the app or if users reach a particular area. This allows you to display highly targeted ads relevant to each user who sees your ads. The most common types of apps are games, utilities, or informational mobile apps. If you want to help grow sales or usage from your HVAC mobile app, please contact the team at AdvertiseMint to discuss your options. 

HVAC Local Traffic 

Many HVAC companies have locations they are looking to drive local foot traffic to. This can be for a special event, promotion, grand opening, or daily usage. Local ads can be targeted down to a single zip code or a 1-mile radius around a spot on a map. This ensures you can reach the individuals close to your HVAC location and get your ads in front of them. If you want to increase foot traffic for your HVAC location,  please contact the team at AdvertiseMint to discuss your options. 

HVAC Brand Awareness 

As your HVAC company grows, it will become essential that you stay ahead of your competition. This is generally done by Brand Awareness campaigns, which focus on reaching a vast number of targeted users consistently over a long period. This ensures that your HVAC company stays at the top of mind for your consumers, who continue to purchase your products and services. If you want to increase your Brand Awareness, please contact the team at AdvertiseMint to discuss your options. 

Content marketing has emerged as a game-changer across industries, and HVAC is no exception. Here’s why it’s becoming a cornerstone in the advertising strategies of HVAC businesses:

1. Educating the Consumer: An average homeowner might not know the intricacies of their Air Conditioner or Heater. HVAC companies can demystify the complexities by creating content – be it blog posts, videos, or infographics. Through educational content, consumers can make informed decisions, leading to increased trust and brand loyalty.
2. Showcasing Innovations: The HVAC industry is rife with technological advancements. Whether it’s a new energy-efficient Air Conditioner or a Heater with smart capabilities, content marketing provides a platform to highlight these innovations, making them relatable and understandable to the average consumer.
3. Building Trust Through Testimonials: Genuine reviews and testimonials resonate with consumers. Sharing stories of satisfied customers who found comfort with an advanced HVAC system or how prompt services saved the day during a breakdown can humanize the brand. Real-world experiences help in establishing credibility.
4. Engaging and Interactive Content: Think of calculators estimating energy savings or quizzes determining a room’s right Air Conditioner size. Interactive content provides value and keeps potential customers engaged, establishing a connection between the brand and its audience.
5. SEO Benefits: Weaving in keywords like “HVAC,” “Air Conditioner,” and “Heater” into high-quality content can significantly boost search engine rankings. When a consumer searches for HVAC solutions or troubleshooting tips, a company with a strong content-driven online presence is more likely to appear at the top, driving organic traffic.
6. Personalizing the Experience: Personal stories, behind-the-scenes looks, or showcasing the team that ensures a Heater runs smoothly during cold months creates a relatable narrative. It’s not just about machinery; it’s about people serving people. Content marketing offers a medium to share these human-centric stories.

The world has changed for HVAC, looking to increase their marketing and advertising efforts using AI. Various new tools enable automation and AI to be used in areas like sales, graphic design, video production, content creation, voiceovers, spokesperson, video creation, blog writing, and more. 

The current average cost per click (CPC) on Google ads for the term “HVAC installation” is $1.20 and is expected to increase over time. SEO generates these same clicks from targeted keywords for free. SEO has tremendous value as you can generate a high traffic volume for your critical business segments. However, SEO is a long-term investment. We recommend that HVAC companies should be willing to plan for 6-12 months of SEO services before expecting an increase in results from these efforts. Please know that with SEO, the work is foundational, which means each task builds on top of each other. Each action adds more credibility to your website in the eyes of Google and other search engines. AdvertiseMint only believes in high-quality SEO, or long-game efforts, when building SEO. Most SEO tricks or gimmicks often work for a bit but later hurt your HVAC company when updates are made to the search engines. The only way to move forward regarding SEO is by doing a lot of the right things and doing them faster than your competitors. HVAC SEO involves three main areas. The first is onsite optimization, which means the pages of your website contain content and are optimized for the search engines. The second step is to build more topical authority around your business to help Google understand that you are an expert in the HVAC area. This is done by writing consistent blogs between 500-2000 words on core topics relating to your business. The final area is off-site linking, meaning other websites link back to your site and use specific anchor text. This can be achieved by public relations, outreach, and building relationships with other websites. When these three are done together, the result is that your HVAC SEO will improve, and your organic ranking will start to increase, thus sending more traffic to your website. If you are looking to improve your SEO, please contact AdvertiseMint. 

Yes. Every HVAC should have email marketing and SMS marketing for their company. Email marketing has continually been proven to be one of the most profitable marketing channels for HVAC companies. Email marketing allows you to reach your prospects and customers with specific messaging based on their location in your customer journey. These “flows” can be set up so that every person experiences the same informational process regardless of when they join. This ensures your company communicates 24/7 with the people most interested in your HVAC services and products. SMS messaging is also becoming highly profitable for breaking through all the noise and reaching your most valuable prospects via text. There are many rules regarding SMS marketing and how to add and remove people from your HVAC SMS marketing. If you want to learn more about optimizing your Email and SMS marketing for your HVAC company, AdvertiseMint is here and ready to help. 

The HVAC industry is committed to creating the best possible indoor environments with the use of products such as air conditioners and heaters. This industry has been an essential component in both residential and commercial settings for a long time. However, like many other sectors, HVAC companies must be aware of advertising regulations to uphold legal and ethical standards. Here is an overview of some noteworthy restrictions within the industry:

1. Truthful Representation: Central to advertising guidelines across sectors, HVAC businesses must ensure that their advertisements are honest and accurate. Misrepresenting the efficiency of an Air Conditioner or the capabilities of a Heater can lead to regulatory backlash and damage to a company’s reputation.
2. Environmental Claims: With growing global concerns about climate change, many HVAC businesses highlight the eco-friendliness of their products. However, such claims must be substantiated. Overstating the energy efficiency of an Air Conditioner or making unverified green claims can result in sanctions.
3. Safety Standards: Safety is paramount in the HVAC world. Advertising a Heater with features that haven’t been tested or approved can be misleading and dangerous. Companies must ensure they advertise products that comply with all safety standards.
4. Comparative Advertising: While comparing one’s HVAC product to a competitor’s might seem like an effective strategy, businesses must tread carefully. Any comparisons should be factual, verifiable, and free from misrepresentation. Wrongly disparaging a competitor or their Air Conditioner can lead to legal consequences.
5. Endorsements and Reviews: Many HVAC companies make use of customer reviews and expert endorsements in their advertising. These testimonials must be genuine. If an endorsement is paid for or if an incentive has been provided for a review, it should be disclosed to avoid misleading the public.
6. Licensing and Certification: If an HVAC company claims to have certain industry certifications, affiliations, or licensing in its advertising, it must indeed possess these credentials. Incorrectly asserting that technicians are certified or that a specific Air Conditioner model has received a particular rating can result in regulatory penalties.
7. Local and Regional Regulations: It’s imperative to remember that advertising regulations can vary significantly from one region to another. An advertisement permissible in one state or country may face restrictions in another. HVAC companies must acquaint themselves with local advertising guidelines and ensure their marketing campaigns comply

You can find examples of HVAC competitor ads online in several places. Here are the instructions for how to view competitor ads running on Facebook, Google, and TikTok ad platforms. 

View HVAC Competitor Facebook Ads 

1. Go to Facebook Ad Library 
2. Select the country where the ad appeared. 
3. Select ad category (All, Politics, Housing, Employment, Credit).
4. Search by keyword or advertiser.
5. Review Facebook ads.

View HVAC Competitor Google Ads 

1. Go to Google Ads Keyword Planner
2. Sign into Google Ads.
3. Click ‘Tools and settings’ in the top nav.
4. Click ‘Keyword Planner’ under the ‘Planning’ heading.
5. Click ‘Discover new keywords’
6. Type a relevant keyword into the box.
7. Click ‘Get Results’
8. Review Top of page bid and Google ads. 

View HVAC Competitor TikTok Ads 

1. Go go TikTok Ad Library 
2. Select ad target country 
3. Select ad type.
4. Select ad published date.
5. Enter in the desired keyword or advertiser.
6. Hit search. 
7. Review TikTok ads. 

For most companies, revenue is the KPI (key performance indicator) we monitor when determining whether marketing and advertising efforts are successful. The revenue can be used to determine the ROI or ROAS for your campaigns over a set time. ROI (Return on Investment) is calculated by subtracting the initial cost of the investment from the final value, then dividing this new number by the cost of the investment, and finally, multiplying it by 100. ROAS (Return on Ad Spend) is determined by dividing the total revenue by the actual ad spend for a specific time. 

In addition to revenue, other companies may use metrics such as CPL (Cost Per Lead), CPA (Cost per Acquisition), or CPI (Cost per Installs) for mobile apps. Monitoring these costs over time can help understand factors increasing or decreasing these numbers. They can be affected by various factors, such as landing page optimization, time of the year, and competitors. 

Many digital ad platforms offer a tool called the brand lift study for companies interested in branding and spending over $100,000 on advertising. This study is used to measure the impact on the perception of your brand when running ads. A brand lift study splits a specific audience into two groups. The first group is shown your ads over a particular time; the second group sees none of your ads. At the end of the study, users in both groups were shown a survey by the ad platform. The difference between the first and second groups is called the brand lift, or the increased consumer awareness of your brand due to running advertising.