It's clear that social media is now more effective than most other platforms for advertising. But why is that? It's easy: consumers use social media every day. But why is that? The answer to that is also simple: uses and gratifications. Uses and Gratifications Theory (UGT) This renowned … [Read more...]

As an advertiser, you’re faced with two choices: traditional advertising or digital advertising. Although traditional advertising has its benefits (it’s great for targeting local audiences and driving customers to brick-and-mortar stores), it doesn’t have the capabilities digital advertising has, … [Read more...]