Creating a solid brand strategy is not easy. Almost every iconic company has had a bumpy ride. Founders of Tesla, Apple, and Amazon have likely gone through a fair share of struggle when it comes to branding. Yet, failure is a harsh reality that you can’t shrug off. Even if you have a perfect plan … [Read more...]

As days turn into a full month, business owners can’t help but wonder if the COVID-19 closures will ever come to an end. Although Governor Newsom first planned to slowly reopen California sometime in May, that date has once again been moved to mid June. When will these business closures come to … [Read more...]

Upwork is giving away $1 million in its Work Together Talent Grants. Businesses in the U.S. can apply now.  To help businesses continue their projects in the fight against COVID-19, global freelancing platform Upwork is giving away a total of $1 million in Upwork credits. According to the … [Read more...]

APR. 22, 2020 Every corner of the economy has been impacted by COVID-19 in one way or another. While some industries are taking a major hit, others are thriving and having their best months. Then there are some industries that are, surprisingly, not seeing much change at all, at least in terms … [Read more...]

On March 15, restaurant revenue dropped by 25 percent, according to software company Womply. The COVID-19 pandemic has hit many industries hard. Restaurants, in particular, have suffered a blow from the inability to open for dine-in experiences, relying solely on delivery and pickup to maintain … [Read more...]

APR. 9, 2020 Although COVID-19 has been a difficult obstacle for everyone, local businesses in particular are taking a big hit. With government mandates to close non-essential businesses, many local stores are placed on pause at the expense of their survival.  This sad reality looms … [Read more...]

The COVID-19 worldwide pandemic has placed many people’s lives on hold. Some have been sent home, out of work, due to reduction in the workforce. Some have been ordered to work remotely until the outbreak abates. Many businesses, both large and small, have furloughed employees, reduced hours of … [Read more...]

This article has been updated to include information about Google's free ad credits that help small- and medium-sized businesses connect with customers during the COVID-19 pandemic. As businesses strive to keep their customers and employees healthy during the COVID-19 pandemic, many have had to … [Read more...]

In these fast-paced times, customers need quick solutions. They often ditch traditional customer service channels and visit a company’s website or social media account to get quick answers to their questions. At this crucial point, a delay in response leads to a dissatisfied customer. This, in turn, … [Read more...]

The COVID-19 pandemic has made it a requirement for many workers to leave the office indefinitely and work remotely. If you’ve never worked from home before or you’ve only spent the rare sick day or blizzard working from home, switching to full-time remote work is a considerable change. By following … [Read more...]