Ian Schneider / Unsplash Once upon a time, a startup owner needed to advertise her brand effectively but had exhausted all the organic possibilities — or so she thought. Little did the startup owner know that there was one avenue that she hadn’t yet tried. It was effective, and it didn’t require … [Read more...]

In business, you'll need to stay on top of the latest trends to avoid falling down the pecking order. Digital marketing is the major and most effective method of giving your brand valuable exposure, thanks to the popularity and widespread reach of the internet. Multiple online platforms and software … [Read more...]

Mateus Campos Felipe / Unsplash Influencer marketing has tremendously grown in the recent past. From big to small businesses, entrepreneurs are opening up to this form of marketing tactic. This could be because it leverages the ready audience of an influencer to drive quick results in brand … [Read more...]

Artem Beliaikin / PexelsToday we live in an amazing world where people can get whatever they want, and they often have several options for where they can get it. No wonder businesses spend an incredible amount of resources on marketing. However, overdoing it may result in consumers feeling … [Read more...]

Bruce Mars / UnsplashDigital marketing is all about leveraging all digital channels, such as SEO, PPC, social media, and content marketing to promote businesses and their goods and services to customers. The main job digital marketing establishes through online marketing strategies is to inform, … [Read more...]

Most businesses today have a content marketing strategy in place. Done right, content marketing can help you increase brand awareness, generate leads, boost sales, and elevate your business. Is your content marketing strategy really working? You won’t know until you measure the results of your … [Read more...]

When writing an article, you sometimes may want to reference a specific social media post to bolster your point. Embedding has made this process easier, improving not only the appearance and credibility of your article but also the readers’ experience. Here’s how to embed posts from today’s most … [Read more...]

In the past, when people wanted to know more about a product or service, they asked family and friends for suggestions. They would even visit or call several businesses to talk to representatives. Today, much of customers’ pre-purchase activities are happening online. People post on social media … [Read more...]

There isn’t any area of life that the COVID-19 pandemic hasn’t impacted, and marketing is no exception. Some advertisers and social media platforms have specifically “outlawed” coronavirus-related content, causing brands to scramble if they originally planned to write about, report on, or otherwise … [Read more...]

Everyone, both buyers and sellers, is affected by the COVID-19 pandemic. Companies across various industries are experiencing one of the most unprecedented situations while economies are being impacted worldwide.  In light of all this, how can you maintain your client base? By acting on the … [Read more...]