Two scantily clad women promote Carl’s Jr.’s burgersContrary to popular belief, sex does not sell. Nonetheless, advertisers relentlessly thrust highly sexualized ads under people’s noses, eager to trade titillating images for sales. Women baring oiled legs and cleavages, women posing provocatively, … [Read more...]

A recent online survey of US shoppers found that social media advertising is the number one reason users visit brand websites. The survey conducted by Astound Commerce, which eMarketer covers in an article, focused on online shoppers who had visited a brand manufacturer website in June 2017. … [Read more...]

Many marketers, especially those representing restaurants, retail stores, and hotels, scramble to attract the Instagram obsessed, avocado toast loving millennials aged 18 to 34 whose spending habits marketers depend on. Many of those marketers turn to social media to catch millennials’ attention, a … [Read more...]

Grammar rules are so dizzyingly confusing and so plentiful that even Amy Einsohn, author of The Copyeditor’s Handbook, which inspires this post, likely doesn’t know all of them by heart. It’s completely understandable that some grammar rules elude you. In fact, many grammarians occasionally consult … [Read more...]

'Tis the season to start thinking about your holiday advertising strategy. According to an eMarketer forecast, U.S. retail ecommerce sales will increase by 16.6% when the 2017 holiday season arrives. Comparatively, growth during the 2016 holiday season was only 14.3%. To top it off, 23.6% of … [Read more...]

Have you ever kept your phone in a desk drawer or left it in a different room while you watched TV? That's okay. Most U.S. users would share your resounding no, according to a Facebook IQ study. The study—"TV Watching in the Digital Age: Consumer Attention and Engagement” by Tobii Pro Insight and … [Read more...]

So you've decided to create a mobile app. Brilliant! Mobile apps are a powerful part of today's advertising and brand-building experience. But everyone makes apps these days, so it's imperative that your app stands out above the rest. Because the key to the success of any mobile app is its … [Read more...]

Don't feel bad if you just started advertising on social media. There are plenty of resources available with tips on what to do. But just as important is what not to do. Do NOT... Begin Without a Solid Plan You should know your brand, your product, and your customer before diving in. Go Without … [Read more...]

As an entrepreneur, you spend time and money on your marketing campaigns to achieve one goal: generate sales. You buy Facebook ads hoping that your customers will purchase your products or services. You hire a social media manager to manage your social media campaigns so more people know about your … [Read more...]

If your Facebook feed hasn't been blowing up with adults going bonkers for a new smartphone-based, virtual reality-esque new Pokémon game called Pokémon Go, you are lucky. The rest of us haven't been able to escape friends looking down at their phones, taking the most efficient paths from Poké Stop … [Read more...]