Although most of us use visual creatives for advertising, which a Facebook advertising company does, there’s another option we should (but don’t often) try: audio ads. Just as effective, audio ads are especially impactful when they’re delivered through a popular digital music service like … [Read more...]

Naturally, the primary goal of any business is to maximize profits, which is an easy task only if the business has a strong, loyal customer base. But creating a strong customer base is not an easy task, and you have to thrive and strive to achieve it. Today, conversion rate optimization has … [Read more...]

We’ve all done it. We get excited about a product we see online, or a cool ad peaks our curiosity so we add the product to our cart…and then we leave before completing the purchase. Whether it’s because we’re interrupted, want to rethink our financial situation, or decide we need a second … [Read more...]

If you rely on email marketing, you wouldn’t want your emails to go straight into your customers’ trash folder. However, if you’re not doing email marketing correctly, your emails may land exactly in that folder. Marketo, a company that offers engagement marketing software and solutions, talks … [Read more...]

Looking through Oculus Go’s app store, you’re suddenly struck by crippling indecision. There are hundreds of apps and games to download, but you don’t know which to choose. You neither have the time nor the patience to look through all of the reviews, ratings, and previews to determine which app is … [Read more...]

Even as you read this, it’s highly likely you’re doing so on your mobile device. That’s why it’s no surprise Emarketer reports that mobile will constitute 69.9 percent of all digital advertising in 2018. Additionally, mobile maintains a 33.9 percent share of all US ad spend, with expectations to … [Read more...]

The internet is brimming with ad tech opportunities. It is like a warped, Salvador Dali-designed, spellbound fever dream where anything can happen. The Internet is becoming more of a digital domain of social life than a simple search tool it once was. In many ways, the ascension of social media … [Read more...]

A study revealed that more than 170 million people will use VR technology by the end of 2018, and that figure is about to get much higher in the next few years. In such circumstances, the question isn’t whether or not VR will change today’s advertising industry but rather how it is going to happen. … [Read more...]

If you're reading this, you already know that email is one of the most important assets a brand or organization should have. What you might not be aware of is the necessity of segmenting the subscription list. In a nutshell, segmenting your email list allows you to send the right email to the right … [Read more...]

Traditional TV viewership in the United States continues to decline steadily, owing in large part to the rise of direct competitors such as over-the-top (OTT) programming. Ad departments noticed: researchers from Emarketer expect domestic TV ad spends to drop to 31.6 percent of all ad revenue in … [Read more...]