Nearly all forms of marketing are geared toward one thing: generating leads. Lead generation is the process of identifying and cultivating prospects so that they gain interest in a company’s products or services. There are many ways to generate leads. One of the most popular approaches is email … [Read more...]

As many generation Zs reach their late teens and early twenties, they gain purchasing power. According to a 2018 Barkley report, generation Zs aged 16 to 21 spend an estimated $143  billion a year. Evidently, marketers must consider generation Zs in their marketing strategies, but those … [Read more...]

The eighth and final season of HBO’s Game of Thrones (GoT) has officially begun, and brands are using the opportunity for their own shot at the throne. Many brands are using GoT-themed promotions to capitalize on the hype for the last season, and GoT is happily using these promotions to keep its … [Read more...]

Reddit’s ad business is looking good, according to marketing analyst Emarketer. It’s going to keep getting better if advertisers are willing to look pass the controversial content frequently shared on the site. In a recent report, Emarketer predicted that the social blog’s ad business will grow 55 … [Read more...]

Ad spending does not appear to be intimidated by anything, not even a possible recession. According to marketing analyst Emarketer, globally, ad spending, primarily driven by digital, will continue to rise in spite of the predictions of a global economic slowdown. However, compared to 2018, total … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency AR creators from all over the globe will rejoice at this exciting news: Spark AR Studio, a software that helps creators make AR effects for Facebook, Messenger, and Instagram cameras, is now accepting applications to access … [Read more...]

Email outreach is a key part of any marketing plan, and it’s getting more and more tricky to entice readers. People want to skim for information, and you have about eight seconds to grab their attention. Before hitting “send” on your next email campaign, check that you are meeting these criteria. … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Influencer marketing is one way to reach millennial and gen z audiences. However, it’s not for everyone. Retailers, for instance, have more of a challenge making influencers work for them because they have more products to market to … [Read more...]

Stock photos are a digital marketer’s best friend. However, it is possible to use them ineffectively. You don’t want to turn your audience away by using a stock photo that’s irrelevant, confusing, or just plain dull. To avoid common stock photo faux pas, here are five ways you should be using … [Read more...]

It’s safe to say that adulting is hard. One of the many responsibilities that comes with adulting is buying auto insurance. Millennials are a unique generation because they are more tech and social media savvy  than older generations, but they are also mature enough to make major life … [Read more...]