Instagram Ads

In today's digital age, social media advertising has become a powerful tool for businesses to reach their target audience and promote their products or services. Instagram, as one of the most popular social media platforms, offers a robust advertising platform that allows businesses to connect with … [Read more...]

A Rival IQ study published in 2019 showed that except for higher education, engagement rates dropped from a median of 1.73% to 1.60% across all industries. With engagement rates in a slow decline, it’s tempting to join Instagram pods, which offer a fast and easy way to increase likes, comments, and … [Read more...]

Instagram is both inspirational and aspirational, and it’s definitely possible to persuade someone to want what you show in your post, whether that’s a product, service, or lifestyle. When you’re able to make your followers say, “I want that!” you can cash in. In the meantime, you can dip your … [Read more...]

Influencers are aptly named for their ability to influence their followers. According to Emarketer, they can sway the purchase decisions of millennials and gen Zs. The data company found that 22% of gen Zs and 20% of millennials surveyed admitted to buying a product based on an influencer’s … [Read more...]

Instagram now allows you to bring users to your Direct conversation. The new feature was discovered today by one of AdvertiseMint’s digital marketers, Christian Sierra.  With the new Instagram Direct option, your Click-to-Messenger ads will take users to your Instagram Direct, where they can … [Read more...]

FEB. 10, 2020 Instagram is testing ads in IGTV. In this program, content creators can run ads in their videos for extra cash.  The test was uncovered by Jane Manchun Wong, software engineer and social media informant. Wong shared her discovery on Twitter, which includes a screenshot of … [Read more...]

Seeing John Smith’s thirst trap is amusing the first, second, and third time you see it on your Instagram feed. Seeing it multiple times a day every day, however, can become a nuisance.  A new Instagram feature called “Categories” allows you to moderate the visibility of your followers. It … [Read more...]

In this episode of Duke of Digital, AdvertiseMint CEO and podcast host Brian Meert is joined by Malcolm Gray, the senior marketing manager at Live Nation. Gray, with his repertoire of marketing, radio, and social media expertise, shares his strategies for promoting music events using Facebook and … [Read more...]

If you’re going to advertise your business through Instagram, your following is what makes or breaks the success of your social media campaign. Fortunately, once you’ve achieved a decent following, it gets easier to continue building it. But getting to that point takes dedication and consistency. … [Read more...]

Since its debut to the public in 2010, Instagram has undergone a slew of changes, so much so that the app released nine years ago is so far from what it is today. In the past several years, Instagram has experienced a logo change, added new features—notably Stories, Direct, and Explore— removed … [Read more...]