Instagram Ads

When it comes to generating revenue through Instagram, research has found that it isn't brand-or-business-owned posts that roll in the most dough. It's the posts of influencers that drive engagement. According to a NewsWhip study conducted in June of this year, the engagement levels of paid posts … [Read more...]

Whether it's for social connecting, self-expression, or keeping up with what's popular, mobile video usage is at an all-time high globally, with no sign of slowing down. According to Facebook IQ, daily watch time for Facebook Live broadcasts has quadrupled within the last year, with Instagram video … [Read more...]

The numbers don't lie: Instagram Stories keeps growing as the preferred social platform for both businesses and consumers alike. The feature's 250 million daily users reflect its popularity, which continues to grow as a result of its user-friendliness and effective engagement … [Read more...]

We understand how important Instagram hashtags have become for people and companies alike, especially in the constantly evolving world of social media. Using these symbols can make it easier to organize and find content that matches your interests, which can be incredibly helpful in simplifying your … [Read more...]

You're going to want to invest more time into making your Instagram posts count. There's a new algorithm that rearranges posts to display the best posts first, regardless of when they were posted. Instagram first announced the new algorithm in March 2016 but was not implemented until recently. … [Read more...]

Do you ever catch yourself drooling over an Instagram photo of a meal that simply looks divine? But when other users you follow post food photos, you just scroll past it indifferently. There's a reason some Instagram accounts stand out above the crowd as major influencers. It's not simply a … [Read more...]

Mad Men's Donald Draper said it best when the character from the renowned period drama told Peggy Olson, "You are the product. You, feeling something." The feeling—the experience—that users take away from Instagram is what makes the platform the perfect hub for advertising. Advertising should … [Read more...]

Users go to Instagram for one reason: photos. In an online universe filled with millions of images flashing across their screens, what are the chances they won't just swipe past yours without a second thought? The key is to take quality photos that really pop. Here are some tips for creating … [Read more...]

Last week, Instagram released a guide with tips and tricks to ensure a safe online community. The network created the guide to accommodate new tools that Instagram has rolled out over the last year. Here's a breakdown of what Instagram advises its users to practice for a safe online … [Read more...]

When people want to learn more about your business, the faster they can contact you the better. On May 31, Facebook announced Click-to-Messenger ads for Instagram. Previously, the feature was only available on Facebook. The new ad feature takes users to a Messenger conversation that contains more … [Read more...]