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Before the Internet, influence was fairly cut and dry. Film and television stars, politicians, and upper crusters were all people we might have considered influential. A stay-at-home parent, on the other hand, was simply a normal (albeit vital) member of society. How could a parent’s story possibly … [Read more...]

Business Insider compiled a list of 6,375 retail stores scheduled to close by the end of 2017. The list included 1,430 RadioShacks, 130 JCPennys, and 110 American Apparels. Analysts call these closures the retail apocalypse. While some may be quick to blame millennials, a generation whose … [Read more...]

Facebook products once again take the lead, with Instagram Stories and WhatsApp Status reaching a record 300 million daily active users. Previously, Instagram and WhatsApp had recorded 250 million in June and July, respectively. According to TechCrunch, this new user count is nearly double that … [Read more...]

In the fast-paced world of social media marketing, staying ahead of the curve is essential. Instagram, one of the leading platforms for brand promotion, is no stranger to innovation. Picture this: a sponsored post that seamlessly integrates a call-to-action (CTA) bar, dynamically matching the … [Read more...]

Photo Courtesy of Shopify Once only accessible to a limited selection of brands, thousands of merchants now have access to Shopping on Instagram, formerly called Shoppable Photo Tags, a feature that tags retailers' websites, products, and prices, on an Instagram photo. This feature … [Read more...]

Much like its parent company, Facebook, Instagram diligently releases updates that make the Instagramming experience fun and unique. Earlier this week, Instagram announced polls, color picker, and alignment tools that will soon roll out to mobile phones.Instagram’s interactive poll sticker allows … [Read more...]

Facebook IQ recently conducted research on Facebook and Instagram conversations about fashion to identify themes, keywords, and trends. Findings were attained through machine learning analysis of Facebook conversations, as well as through identified themes across both Instagram and Facebook. The … [Read more...]

Want to use social media to promote your blog? With millennial usage blowing up across Snapchat and Instagram, these are the platforms that can really boost your blog's exposure. Although Instagram offers more advantageous functions for bloggers, there are still ways to reap the benefits … [Read more...]

Engagement with Instagram videos has dramatically risen since the video capability was added back in 2013, according to an eMarketer report. And publishers are reaping the benefits. Although photos are still in the lead when it comes to engagement, according to a NewsWhip analysis, major media … [Read more...]

Gen Zs, teens aged 20 and under, are the young ipad-owning Instagrammers whose dependence on technology is often met with scoffs and criticisms from older generations (When I was a kid, I spent my time playing outside, not playing video games!). They obtained their first ipads at 12; they taught … [Read more...]