Introduction to Discount Code A discount code is a specific string of numbers, letters, or combinations thereof provided by e-commerce platforms to shoppers. This code, when applied during the online checkout process, allows customers to benefit from a reduced purchase price or other promotional … [Read more...]

Introduction to Share of Voice (SOV) Share of Voice measures the percentage of your brand's mentions or presence in comparison to its competitors within a specific market or on platforms like social media. It's more than just a metric; it's a reflection of your brand's popularity and a testament to … [Read more...]

Definition of App Tracking Transparency (ATT) App Tracking Transparency (ATT) is a privacy feature introduced by Apple, aimed at enhancing user privacy and data control within iOS apps. Integrated into the iOS 14.5 update, ATT requires app developers to display a prompt to users requesting their … [Read more...]

Introduction to In-Game Purchase An in-game purchase refers to any transaction made within a digital game to acquire specific content, enhancements, or features. Often linked to mobile game environments but prevalent in console and online games as well, these purchases allow players to unlock new … [Read more...]

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. Unlike full-service DSPs, which rely on third-party professionals for the advertising process, a self-serve … [Read more...]

Definition of View Through Rate (VTR) View Through Rate, often abbreviated as VTR, is a pivotal metric in online advertising, measuring the effectiveness of a video ad campaign. Specifically, VTR calculates the percentage of individuals who watched a video ad either entirely or through a … [Read more...]

Definition of Click to Install Time (CTIT) Click to Install Time (CTIT) refers to the time interval between a user clicking on an ad and the moment the corresponding app is opened for the first time after being downloaded. As a crucial metric in mobile marketing, CTIT helps advertisers and … [Read more...]

What does In-App Purchase mean? An in-app purchase is a monetization technique that allows users within a mobile app to buy additional services, content, or features directly. This purchasing mechanism, often found in free apps, provides a revenue stream for developers while enhancing the user … [Read more...]

Definition of VMVPD A virtual multichannel video programming distributor, commonly known as VMVPD, stands for virtual multichannel video programming platforms that offer both live TV and on-demand video content over the Internet. Unlike traditional MVPDs, which typically involve cable and … [Read more...]

Definition of eCPM Effective Cost Per Thousand Impressions, commonly known as eCPM, is a crucial metric in digital advertising. It represents the estimated earnings of an ad per 1,000 impressions. Unlike the traditional Cost Per Mille (CPM), which solely calculates the cost of a thousand ad … [Read more...]