Pay Per Click management refers to the process of overseeing and handling a company's or individual's PPC ad strategy and budget. This often includes strategy development, keyword research, ad creation, campaign setup, performance analysis, optimization, and continuous testing to ensure ads reach … [Read more...]

What is the average order value (AOV) in e-commerce? The average order value (AOV) measures the average dollar amount spent every time a customer places an order on a website. Essentially, it's the total revenue divided by the number of orders. Why is AOV an essential e-commerce metric? AOV … [Read more...]

What Is a Hyperlink in the Context of Web Pages and Documents? A hyperlink, often simply referred to as a "link," is a reference or navigation element in a document or web page that allows readers to jump to another location in the same document, to a different document, or an entirely different … [Read more...]

What does SKU mean? A stock keeping unit (SKU) is a unique alphanumeric code assigned to a specific item in inventory, allowing for precise tracking, identification, and differentiation of products within a retailer's range or a warehouse's inventory. SKUs are essential for inventory management, … [Read more...]

What is AVOD? AVOD, or "Advertising-Based Video On Demand," is a digital streaming service where users can access and watch video content for free, but are presented with advertisements during the viewing experience, generating revenue for the platform and content creators. AVOD, SVOD, TVOD: What … [Read more...]

An attribution window is a specified timeframe during which a marketer or advertiser tracks and credits a user's actions, such as clicks or views, to a conversion event. This window helps determine which marketing touchpoints contributed to a conversion, aiding in campaign optimization and … [Read more...]

A VAST tag is a digital video ad serving template in XML format that provides a standardized structure for publishers and advertisers to serve, track, and measure video advertisements across various online platforms. VAST stands for "Video Ad Serving Template" and is established by the Interactive … [Read more...]

Churn rate is the percentage of customers or subscribers who stop using a company's product or service during a specific time frame, indicating the rate at which a business loses its customers or subscribers over that period. Why is keeping an eye on customer attrition vital for success? Financial … [Read more...]

An API, or Application Programming Interface, is a set of rules and protocols that allows different software applications to communicate with each other. Why Are APIs Essential in Software Development? In the digital age, the backbone of many software systems and web applications is the API. Think … [Read more...]

Definition of Twitter Handle A Twitter handle, often known as a username, is the unique identifier associated with every Twitter account. It's what follows the "@" symbol in tweets and helps users to connect, mention, and direct message each other on the platform. This handle is not just limited … [Read more...]