Outstream video, commonly referred to as outstream video ad, is a type of video advertisement that plays outside of a video player or video content. Unlike instream video ads, which play before (pre-roll), during (mid-roll), or after (post-roll) a video content that a user has chosen to watch, … [Read more...]

1. Defining AB Testing? A/B testing, or split testing, is a simple yet powerful method to evaluate and optimize different elements of your digital marketing efforts. It involves comparing two versions of a webpage, email, or marketing campaign to determine which one performs better in terms of … [Read more...]

What Is the Definition of Split Testing? Split testing, often referred to as A/B testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better in terms of a specific objective. This objective could be anything from increasing … [Read more...]

Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the term can encompass a range of activities, it most commonly refers to paid advertising on search engine results pages, often known as … [Read more...]

Defining Lead Capture Page A lead capture page, often referred to as a "landing page" or "squeeze page", is a web page specifically designed to capture information from visitors, typically in exchange for something of value. The primary goal of this page is to convert website visitors into leads or … [Read more...]

Defining Event Marketing Event marketing refers to the strategic design and implementation of promotional activities centered around live experiences, either in-person, virtual, or a blend of both, to promote a product, service, or brand. These events can range from trade shows, webinars, product … [Read more...]

Definition of Sales Page A sales page is a dedicated web page designed to promote and sell a particular product or service. Its main goal is to convert visitors into paying customers. A well-designed sales page gives potential customers compelling reasons to purchase the product or service. Sales … [Read more...]

1. What Exactly is a landing page?  A landing page is a dedicated web page designed specifically for marketing or advertising purposes. It is where a visitor "lands" after clicking on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. … [Read more...]

A splash page is a web page that appears before the user accesses the main content of the website. It's often used for branding purposes, to showcase a key visual or message, or to direct users to specific sections of a site. Splash pages can be temporary or permanent, including animations, … [Read more...]

What is Transactional Video on Demand (TVOD)? Transactional Video on Demand (TVOD) is a digital distribution model in audiovisual content consumption, characterized by its pay-per-view or pay-per-title structure. Under TVOD, viewers can select and access individual movies, TV episodes, or other … [Read more...]