Facebook Ads

eMarketer recently released data that give marketers helpful insights on Facebook users' demographics and habits, data that could be used as leverage when designing ads and targeting an audience. If you've ever wondered which groups of people use Facebook more often, which devices they prefer to use … [Read more...]

Optimized CPM, Facebook's optimization bid type, enables you to choose an objective (or goals) for your advertising. To meet these objectives, for example sending users to your website or promoting a product catalog, Facebook will optimize your ads delivery. With optimized CPM, Facebook will bid on … [Read more...]

Facebook has been a game-changer for businesses seeking to connect with their audiences and drive tangible results. With the advent of online advertising, tracking the impact of these efforts on real-world actions like in-store purchases or phone inquiries has remained a challenge.  Facebook's … [Read more...]

While Facebook has been updating tools and features on both its social and business platform, it has made changes to the way Facebook profiles look. Although the changes are minor, they do give Facebook a cleaner and more organized appearance. There are three changes to look out for as Facebook's … [Read more...]

Facebook fan pages feature a tool that allows users to create and schedule several posts in one day, making updates easy and more convenient. This tool is especially useful for advertising agencies and for those who promote or hold multiple events throughout the year. Want to learn how to schedule a … [Read more...]

With targeting, two problems may arise: You may have an audience so narrow that you're excluding a potential audience You may have an audience so broad that you're spending more and getting less ROIs Fortunately, Facebook's recent updates have given a happy medium for these two … [Read more...]

Lead ads are an easy and quick way to obtain users' information that you can upload to your custom audience. Once you obtain their information, you can stay connect with them. Below steps to creating a lead ad from your Facebook fan page. Step 1: Go to your fan page Access your fan page through … [Read more...]

On September 6, Facebook will officially launch Blueprint certification testing. Blueprint, an in-depth Facebook advertising training course, has coached businesses through Facebook advertising basics and best practices. The release of Blueprint certification gives advertising agencies an edge … [Read more...]

If you want to write ad copies that attract your audience's attention, continue reading. This list contains the best tips on how you can improve your ad copies. 1. Write Concise texts When Data analysts analyzed 111,018 Facebook ads from the AdEspresso Facebook Ad Gallery, they discovered that … [Read more...]

Like most entrepreneurs, you're probably contemplating starting an ad campaign without the help of an ad agency. This is of course doable, but like most entrepreneurs new to Facebook advertising, you are likely to begin your ad campaigns with boosted posts. Of all the Facebook ads that exist, this … [Read more...]