Facebook Ads

Facebook exists to connect friends and families both near and far. Thanks to Facebook, we can message loved ones from oceans away and watch their lives unfold as they post stories or update their life events, photos, or background information. Facebook takes it a step further by connecting people … [Read more...]

If you don't know what WhatsApp is, don't worry—you're not alone. These days, the biggest, most popular apps are Facebook, Instagram, and Snapchat. With its prevalence in today's youths and with its billions of daily active users, one can easily overlook other apps. Although WhatsApp's popularity … [Read more...]

Like most entrepreneurs new to Facebook advertising, you are probably puzzled over the difference between Business Manager, Power Editor, and Ads Manager. You've maybe heard this term mentioned by a FB ad agency, lectures, and webinars, yet, you don't quite know their differences, locations, and … [Read more...]

If you've just started a Facebook fan page, you're likely facing one problem most people new to a fan page face: a wider audience. With a new fan page but no following, you're left to scramble for an audience, desperately inviting friends and family to like your page. After a certain point, inviting … [Read more...]

For some people, managing a fan or business page alone can be difficult. Even for us here at Advertisemint, it can be difficult! With a business to manage and a social and personal life to maintain, people might have very little time to review and respond to their fan mail and notifications, to post … [Read more...]

Facebook recently released a new app, Lifestage, that targets high school students aged 21 and below. Although those aged 22 and older can download and use the app, they can only view their own profiles. The app, unfortunately, can't verify the ages users claim they are, which could be one way of … [Read more...]

Frequency is the average number of times your ad was shown to each person while reach is the number of people who have seen your post. Your post counts as reaching someone when it's shown in News Feed both on desktop and mobile. Be wary, however, that the number for reach Facebook gives you is … [Read more...]

Cost per acquisition, or CPA,  is an online advertising pricing method where the advertiser pays for each specified acquisition (or action). For example, you can choose to pay $5 an impression, click, form submit, or sale. Depending on your budget, you can adjust the price you would like to pay per … [Read more...]

The Meta Pixel is a small piece of code that you can add to your website to track the actions of your visitors. This information can be used to measure the effectiveness of your advertising campaigns and to create more targeted ads. The Meta Pixel Helper is a troubleshooting tool that helps you … [Read more...]

People spend an average of three hours each day consuming content on mobile devices. Sixty-two percent of users say they check their phones 35 times a day. Studies also show that people pay more attention to content on their mobile phones versus content on their desktops or laptops. For instance, an … [Read more...]