Facebook Ads

Perhaps after reading "How To Determine Whether You're Ready for a Facebook Ad Agency", you realized that you need to hire an ad agency to manage your Facebook ad account. However, before you commit to paid Facebook ad services, here is a quick checklist of some of the top qualities you should look … [Read more...]

You might be debating whether or not to hire an ad agency, wondering when and why you should contact one. Follow the list below to determine whether you're ready for a Facebook ad agency. 1. You Don't Have Enough Time Managing a business alone requires a significant amount of your day. Reading and … [Read more...]

With fall quickly approaching, a beloved, greatly missed beverage returns to a coffee shop near you: pumpkin spiced latte. As this American favorite returns this  upcoming season, Starbucks releases a Pumpkin Spiced chat bot to Facebook messenger. This latest feature, although hard to track down … [Read more...]

Ads Manager is a dashboard within Business Manager where you can view, edit, and access performance reports for all your campaigns, ad sets, and ads. From Ads Manager, you can view all of your Facebook ad campaigns and payment history, make changes to your bids and budgets, export ad performance … [Read more...]

When sending an ad out to the world, one must write well-written, compelling copy and craft high-quality, eye-catching images to attract an audience's attention. However, an ad's placement can also help increase the attention your ad craves. Many marketers believe that native advertising helps … [Read more...]

The Audience Network, a partnership between Facebook and several app owners, allows you to reach more people on different mobile apps. It is a move away from solely focusing your energy to advertise on Facebook. For example, if you choose to deliver ads through the Audience Network, your ad will … [Read more...]

The Facebook sidebars, also known as the right or left side columns, appear on either sides of your news feed. The sidebars contain both important information and easily accessible actions that a Facebook ads company will always rely on. For instance, the left side contains actions such as creating … [Read more...]

Owning a Facebook profile with very little Facebook friends can be a little lonesome. This means less activity on your news feed. Without any posts to peruse, people to observe, content to engage with, you quickly become bored enough to search for different avenues of entertainment. Boredom isn't … [Read more...]

Relevance Score is a metric that estimates your ad's relevance to its target audience in real time. The more relevant an ad is to your audience, the better it’s likely to perform. Ads with high relevance scores will be shown to your target more often than your ads with low relevance scores. How … [Read more...]

If you're new to Facebook, you may be unfamiliar with Facebook's anatomy. You might not know where or what the search engine, homepage, or news feeds are. Most user activity occurs on the news feed, perhaps Facebook's most important feature. There, you can view and interact with your friends and … [Read more...]