Facebook Ads

If your goal is to increase views and engagement on your Facebook posts, whether they be likes, shares, or comments, then you should choose “boost your post” as your Facebook advertising objective. This objective falls under the awareness category, a category that also includes the objectives local … [Read more...]

These past few days, Facebook has been under the garish spotlight as people accuse the social media giant of disseminating fake news. CEO Mark Zuckerberg had to deny that fake news circulating on Facebook influenced the presidential election. "Personally, I think the idea that fake news on … [Read more...]

Facebook recently released a feature called Universal Inbox that allows businesses to manage Facebook, Instagram, and Messenger messages in one app. Facebook decided to create this feature to simplify account management, which small businesses struggle with. "Some people have been flipping … [Read more...]

With the recent release of Facebook’s new Messenger ads, ads that direct customers to Messenger with an automated message, advertisers may be skeptical of its ability to convert customers. Some may argue that although Messenger ads initiate a conversation with customers, they may not necessarily be … [Read more...]

Facebook is currently testing ads that contain multiple products within the news feed, ads that focus on both brand awareness and direct response. These multiple-product ads (not the official name) couple a main image or video with related product images underneath. If customers click a related … [Read more...]

One of the many benefits of advertising is gaining more reach and getting leads. If you want to run a lead generation campaign and collect customer information on Facebook, then you should create a lead ad. Not only can you compile the information you obtain from your lead ads into a spreadsheet … [Read more...]

With the help of A&E and Tubi TV, Facebook, as a test, is delivering ads to Apple TV and beyond. Although this nascent plan has yet to finalize details such as ad formats and lengths, it has, however, determined how it will deliver these ads and to whom. It will use Audience Network, a … [Read more...]

Thanks to an app called Prisma, you can now fancify your Facebook Live videos with artistic filters. With this new update, Facebook users can apply one of eight Prisma filters available for live streams. Prisma’s style filters aren’t unique, however. Google and Facebook, too, have showcased their … [Read more...]

There are too many impressive Facebook advertising stats to count, but one of the most notable is the variety of objectives you can choose from when creating an ad. Want to create a video ad to promote your business? There’s a Facebook advertising objective for that. Like all objectives, you can … [Read more...]

Yesterday Facebook officially rolled out a new Facebook ad that directs customers to Messenger. This new type of ad, which was formerly only available to a private group of test marketers, will be rolling out over the next month. To create a direct-to-messenger ad (not the official name), … [Read more...]