Facebook Ads

Facebook advertising has helped many businesses new and old, big and small, achieve their business goals. With the help of Facebook ads, some have doubled revenue, reached millions of individuals, increased conversions, and increased brand awareness. The four success stories below show how Facebook … [Read more...]

On November 29, Facebook updated its ad policy to prevent debt forgiveness scams from advertising on its platform. In a product update email, Facebook announced that, in an effort to prevent misleading and deceptive ad experiences, it has amended its student loans ad policy. Under prohibited content … [Read more...]

Because this holiday season is shopping season, now is the time for you to up your Facebook advertising game. With numerous brands vying for your audience’s attention, you must burst into the scene with a strategy that surpasses your competitors’. To do so you, must evade certain bad advertising … [Read more...]

Yesterday Facebook brought gaming to its Messenger app, a place where friends can compete in games such as PAC-MAN and EverWing. While it does not change the scope of FB advertising, it says a lot about relevant audience online behaviors. Games on Messenger are only accessible to those with the … [Read more...]

If you’re a Facebook ads management service, then you should watch out for these two new Facebook products currently available to you. 1. New Canvas Layouts Facebook recently announced in an email that they released four Canvas layouts designed to help advertisers create Canvas ads. Although … [Read more...]

Numerous tactics exist to help you create a successful Facebook ad. As previously mentioned in one post, most successful ads contain social proof, value propositions, strong CTA buttons, and compelling images. As also previously mentioned in a different post, good ads include well-written copy that … [Read more...]

As I mentioned in a previous post, successful ads tend to have these four elements: social proof, value proposition, strong CTAs, and a compelling image. The best advertising company would be well aware of this. Like the five Facebook ad examples I provided in my post, the ads below contain some of … [Read more...]

With the clocks slowly ticking toward Christmas Eve, Americans, if they haven’t already, will scout for items to purchase for their friends, family, and loved-ones. Copious amounts of money will be spent nationwide, and, if you implement the right strategy, copious amounts of money could be spent on … [Read more...]

Facebook recently announced that advertisers can now place ads on Instant Articles, a tool that allows media publishers to serve fast-loading articles to their readers on Facebook’s mobile app and Messenger. However, not all ads are eligible for placement on Instant Articles. Only ads with the … [Read more...]

If you want to grow your page likes, then you should choose the promote-your-page objective for your Facebook ad campaign. Page likes, historically, have been used as evidence of credibility. Ask any Facebook marketing agency, the more page likes your Facebook fan or business page has, the more … [Read more...]