Facebook Ads

New year, new you. That adage shouldn’t only apply to your personal life—it should also apply to your advertising habits, especially if your habits  are bad enough to land you in Santa’s naughty list, whether it’s neglecting to A/B test, to create new creatives at least every two weeks, to analyze … [Read more...]

Earlier this month, Facebook officially launched Live 360, a new video format that takes immersive experiences to an astronomical level. Live 360 combines 360’s power of interaction and Live’s power of real-time recordings. With Live 360, audiences can watch videos filmed in real time while … [Read more...]

Facebook is testing a new blocking option for its U.S. users: the option to block ads that users deem insensitive. Currently, users can only block ads related to alcohol and parenting. Facebook will include other topics users can block when they flag certain topics as distressing or … [Read more...]

Facebook’s video ad, much like its image ad, is an ad format that contains a text, a headline, a link description, a CTA button, and, unlike the image ad, a video. The Text The text appears above the ad’s video, usually containing details about your product or service and a value proposition … [Read more...]

Facebook’s single image ad is an ad format that contains a text, a single image, a headline, a link description, and a CTA button. A top Facebook ad agency is as familiar with these components as they are with the back of their hand. The Text The text appears above the image, usually … [Read more...]

Ad fatigue occurs when your audience, who has seen your ad too many times, overlooks or ignores your ads. This phenomenon must be taken seriously because ad fatigue causes your CTRs to decrease and your frequency to increase. To combat ad fatigue, you must refresh your creatives at least every two … [Read more...]

Facebook announced last week that dynamic ads for app installs are now available. This new ad format allows companies to drive mobile app installs by showcasing their apps to customers who have recently browsed their products or to customers who will likely install their apps. This new ad format … [Read more...]

As a response to accusations of disseminating fake news, Facebook’s CEO, Mark Zuckerberg, outlined his plan to combat fake news in a Facebook post last month. This is relevant to all, not just Facebook advertising companies. One of those strategies is currently available on Facebook, a reporting … [Read more...]

If you choose “Promote a product catalog” as your Facebook advertising objective, you will be able to create dynamic ads, ads that advertise products from your product catalog. Dynamic ads work well if you target customers who have browsed through your catalog but have not yet purchased an item. The … [Read more...]

Many businesses offer discounts, free shipping, and buy-one-get-one deals to increase sales, brand interest, and revenue. Although paper coupons exist, coupons emailed to contacts, mailed to houses, or handed in-store, Facebook also provides a more convenient and effective way of disseminating … [Read more...]