Facebook Ads

Some people watch the Super Bowl for the game, some for the halftime shows, and the others for the commercials. With Super Bowl’s immense viewership (this year it was over 111 million), it’s no wonder advertisers are spending thousands to create the perfect Super Bowl commercial. These … [Read more...]

Nothing else can make your heart fill with dread and disappointment when receiving an email from Facebook saying your ad, which you whipped to perfection, was rejected. Nothing else can make you feel frustrated and confused. If your ad was rejected, it was likely because you violated Facebook’s … [Read more...]

Last week Facebook announced in its News Feed FYI blog post that it’s changing the way it ranks videos. "Today, we're announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched," Facebook's product manager Abhishek Bapna and research … [Read more...]

When you advertise on Facebook, whether you are using a Facebook agency or otherwise, you can choose to place your ads on six areas. Your Facebook ad placement options include: Facebook desktop news feed Facebook mobile news feed Facebook right column Audience Network Instant … [Read more...]

You thought holiday shopping was over—you thought wrong. In fact, there’s a world-wide celebration coming soon this month, a celebration that has proven lucrative for many businesses: Valentine’s Day. The best Facebook ad agency would have been preparing for this for a while. Valentine’s Day, … [Read more...]

After diligently posting your beloved blog posts or articles on every social media network, hoping to increase web traffic and engagement but to no avail, you might resort to boosting your post on Facebook (paying Facebook to show your ads to a wider audience). Although doing so would be a cunning … [Read more...]

Last week, Facebook announced that it’s opening brand lift studies to advertisers, a study that uses polls to help advertisers understand how well their brand campaign resonates with people. Interested in how this whole Facebook advertise thing works? Reach out! How Does Brand Lift Study … [Read more...]

On Thursday MailChimp launched a feature that allows its 15 million users to create, buy, and manage Facebook ads from its dashboard. The process of designing these Facebook ads are similar to the process of designing MailChimp email campaigns. MailChimp’s ad campaigns include targeting options … [Read more...]

Facebook is currently testing carousel ads inside Messenger, ads that share some similarities with its news feed counterpart. Like news feed carousel ads, carousel ads inside messenger allow users to swipe through cards that display the ad’s product or services. Unlike its news feed version, … [Read more...]

Facebook tests Facebook Stories, a duplicate of Instagram Stories and Snapchat Stories. Much like Instagram and Snapchat, Facebook Stories is comprised of users’ ephemeral photos and videos that last up to 24 hours. Facebook Stories is being tested on the social media giant’s mobile app, … [Read more...]