Facebook Ads

At yesterday’s F8 2017 event, Facebook’s speakers, Joanna Tong and Simon Cross, talked about Facebook’s platform for companies, Workplace: its past, present, and future developments. In the Past 2011: Facebook Launched Groups Because Facebook was growing quickly, it faced communication and … [Read more...]

Today is Facebook’s annual F8 event, an event in which developers gather to learn about the technology Facebook is developing and releasing to the public. The event opened with Mark Zuckerberg’s keynote speech, followed by several of his colleagues’. During the keynote, Zuckerberg and his colleagues … [Read more...]

At today's Facebook annual event, F8, David Marcus announced several exciting and unexpected updates for Messenger, including quick replies, persistent menus, native payments, and the ability to send animated gifs and videos. However, the main features Marcus discussed in detail are the following: … [Read more...]

Last month Facebook released a new feature that changed the way it sends comment notifications: a pop-up window. Since this feature’s release, comment notifications pop up as a separate window on the bottom of your screen when your news feed is open, similar to how separate message tabs appear when … [Read more...]

For publishers, Instant Articles is a double-edged sword. Although it’s a great feature that allows articles to load quickly and easily on Facebook’s mobile app, it doesn’t direct readers to publishers’ websites. This means publishers’ websites don’t get web-traffic, and they don’t get the chance to … [Read more...]

Because there is an 82% higher attention rate for a video ad viewed on a smartphone than on TV, it's imperative that you create ads optimized for mobile. Unfortunately, there are several creative challenges you must face: limited access to inspiring examples, lack of tools to build for mobile, and … [Read more...]

In today's mobile-centric world, TV alone does not suffice. In fact, 68% of people use their phones while watching TV. Thus, it's important as an advertiser that you reach your audience on both TV and mobile. This slideshow, courtesy of Facebook Blueprint, teaches you how to complement your TV ads … [Read more...]

Late last month MailChimp announced that its users can create Facebook ads through its dashboard. This new capability allows users to target Facebook ads to their MailChimp contacts lists without switching back and forth from one platform to the other. Although creating Facebook ads on MailChimp … [Read more...]

When Facebook created the placements Instant Articles, Audience Network, and in-stream video, it had one goal in mind: to give you more platforms to place your ads. When these placements launched, you could advertise beyond Facebook news feed and the right column. You could place ads within websites … [Read more...]

Facebook made three updates to its branded content policies. These updates will do the following: 1. Allow more pages to share branded content 2. Allow users to better differentiate between paid and unpaid posts 3. Allow policy violators to suffer less severe punishments These policies … [Read more...]