Facebook Ads

The 2017 Facebook Award winners are in! Facebook announced last week the winners of this year's categories: Laugh, Cry, Wow, Love, and Act. The network chose Facebook advertising creatives that best evoked a strong emotional response from audiences in these categories. According to Facebook … [Read more...]

If it's for mobile, it has to make an impact. Otherwise, creative content risks falling prey to the finger-swipe of the disinterested user. How do you know if it makes an impact? Testing, practice, and experimentation: the tried and true formula of any advertisement agency. Sound redundant? That's … [Read more...]

If you didn't think more control over your Facebook advertising campaign was possible, think again. Facebook will be allotting advertisers more control over the next few months with the launch of new controls as well as improved adjustments to existing ones. Currently, users can advertise with … [Read more...]

Earlier this month, AdvertiseMint's CEO Brian Meert appeared on the radio show Smedge to discuss the latest news in Facebook and Instagram advertising, as well as several best practices for social media advertisers. Smedge's radio show, hosted by Ken Cook and Mike Muller, goes live every … [Read more...]

Offline Conversion is Facebook's solution for marketers who want to discover the underlying reasons consumers choose a product or service through Lead Ads. Determining what is working and driving initial interest allows marketers to optimize lead ads that consumers respond most to. Offline … [Read more...]

Advertisers can push their creativity with Facebook's Canvas, an aesthetic mobile presentation experience marketers use to tell a story or create a demonstration. Last week, Facebook announced that they've made it easier to produce a fullscreen Canvas experience with goal-driven templates. … [Read more...]

Facebook is making it possible for publishers to use Instant Articles and still make money. Last week, Facebook announced that all publishers on the network can now test the inclusion of ads at the end of Instant Articles. In said test, publishers can place a native ad unit in Instant Articles … [Read more...]

When advertising through Facebook, visuals need to communicate information about a brand or product efficiently and succinctly to capture an audience's attention before they scroll past it. Videos in particular can be very effective when employed strategically. When advertising with video on … [Read more...]

Today, Facebook announced in a private email to certified Facebook advertisers that the Facebook Blueprint Certification extends to 18 months. Previously, the certification only extended to 12. This extension is a harbinger of good news to Facebook advertisers who don’t want to retake the test and … [Read more...]

Earlier this week one of our account managers discovered a new feature Facebook is currently testing: value-based Lookalike Audience. A value-based Lookalike Audience helps you serve ads to people who are similar to your highest value customers. To create a value-based Lookalike Audience, you … [Read more...]