Facebook Ads

As much as Facebook's Marketplace, the network's Craigslist replica, has grown as an online shop-and-sell community, it still has not met its full potential. To increase the quality of products and services offered through Marketplace, Facebook is now allowing some businesses to sell on the platform … [Read more...]

Some publishers violate Facebook's policies by posting content that display fake play buttons, luring users into clicking their links. But according to Facebook, that's all going to change. The network recently announced two new updates that will decrease the likelihood of deceptive clickbait posts … [Read more...]

Facebook Watch, a new platform for TV-like shows, may have a very bright future just around the corner. Publishers learned that viewers prefer multi-episode video shows over videos that stand on their own. With a high number of millennials devoting their time to Instagram and Snapchat, Facebook … [Read more...]

You may be wondering what a landing page view is. It's simple, really. A landing page view is an action that occurs when a user clicks a link in your ad and lands on your URL or page. It's a metric used for analyzing any advertisement on Facebook. Landing page views are what you want to happen as … [Read more...]

Facebook’s news feed is as busy as the L.A. subway at 6 p.m. It contains an endless train of posts and ads from various brands and businesses, fighting for the viewers' attention. Much like a populous 6 p.m. subway struggling to squeeze in evening commuters, news feed, too, is struggling to insert … [Read more...]

Advertising has come a long way, from print advertising in 1776 to the first billboard in 1835 to radio commercials in the 1920s to the first television commercial in 1941. In the year 2000, online ads, the precursor to social media ads, appeared on the internet. Advertising has evolved … [Read more...]

The bond between Facebook and publishers continues to grow stronger, as is evident in the platform's latest app install CTA (call-to-action) for Instant Articles. Facebook rolled out the new unit last week. This new CTA unit allows publishers that use Instant Articles to promote their mobile app. … [Read more...]

Facebook's Audience Network now offers rewards for gamers when they choose to view a video advertisement. When gamers choose to view a Facebook ad from their gaming app, they will then be rewarded with coins, points, or other desirable game incentives. Any top advertising company could attest to how … [Read more...]

One of the most engaging social media marketing tools is video advertising. When a Facebook page posts a video, it's a significant boost when that video is re-shared by other pages. To improve the experience for both creators and re-sharers, Facebook just released updates for video re-shares, … [Read more...]

Facebook is great, but maybe you get frustrated with the app at times because you think it lacks some simple capabilities. But maybe those capabilities have been there all along. It just takes some digging around to find them. Read the list below to learn about five lesser-known Facebook … [Read more...]