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Last week, The Next Web discovered a screen sharing option now possible for the desktop version of Facebook Live. Previously, a third-party software was needed to perform a screen share during a live broadcast—but that's no longer the case. This is a game-changer for any Facebook ads management … [Read more...]

A recent Facebook study found that 95 percent of in-store sales were directly influenced by Facebook call-to-action (CTA) units used in advertising campaigns. But how can you accurately measure what's working and what isn't? According to Facebook, the best way to effectively determine what is … [Read more...]

Update: On December 4, 2021, Sidely was added to this list of marketing partners under the creative platform category.  Not sure how to get the ball rolling with marketing and advertising? Despite all of the benefits of Facebook advertising, it can be hard for businesses to know where to … [Read more...]

From a series of Facebook Business and Product Update newsletters, we've put together a list of product updates to look for in the month of October. 1) Introducing More Control over Creative Assets within Automatic Placement With asset customization, which Facebook says will begin rolling out over … [Read more...]

Senator John McCain, the first Republican to sign on to bill. Photo courtesy of J. Scott Applewhite/AP Photo Senator John McCain signs on to a draft bill that forces social media platforms such as Facebook and Twitter to provide more transparency of political ads purchased from their … [Read more...]

Marketers may soon have a better understanding of their Facebook audiences. According to a recent AdAge article, the network is testing a feature that allows brands to examine users' posts and comments as a way to gather insights and improve their marketing strategies. Major agencies and media … [Read more...]

This week, Facebook acquired TBH (to be honest), an app that allows high school and college students to send each other anonymous compliments. The new app catapulted to popularity since its launch last summer, achieving 5 million downloads, garnering 2.5 million users, and claiming the number one … [Read more...]

Ordering food over the phone is rapidly becoming a thing of the past, as people rely more on chats and texts to communicate. Restaurants, sighting that shift, now offer easy ways to purchase online, through apps such as Grubhub, Postmates, and Uber Eats. If certain restaurants aren’t listed on … [Read more...]

It's a lot easier said than done to create compelling ads that stop users from scrolling right past them as you set out to advertise on Facebook. However, there are guidelines and tips we can follow that, when effectively executed, can generate outstanding results. Even real estate ads on Facebook … [Read more...]

Taking professional networking to the next level, Facebook recently announced a partnership with Zip Recruiter, a job posting and job searching site. This partnership shows that social networking as a job hunting and hiring tool will only continue to grow and offer new opportunities. As a … [Read more...]