Facebook Ads

Small businesses have more opportunities to grow during the holiday season, as it is the time of year when consumers' purchases are at the highest. With over 1.5 billion users following at least one small business on Facebook, it's important to actively use the platform to reach more potential … [Read more...]

Facebook recently announced two new measurement solutions to give advertisers room to play with and compare campaign strategies: creative split testing and Test and Learn. Creative Split Testing With this measurement solution, advertisers can easily A/B test different formats, creative elements, … [Read more...]

Are we there yet? With Facebook's new features for dynamic ads for travel, advertisers are well on their way to converting travel intent into bookings. What are Facebook Dynamic Ads for Travel? Facebook Dynamic Ads for Travel are a powerful advertising solution designed specifically for the travel … [Read more...]

Social media has more influential power than you may think. According to an August 2017 survey conducted by ViSenze, about half of social media users in the US indicated that social media influenced their decision to make a purchase at least once a month. Within that demographic, Facebook leads as … [Read more...]

There is so much you can do with a video ad. Unfortunately, that often makes it more difficult to narrow down what you should include in your video ad to make it effective. Luckily, Facebook Business offers four all-encompassing tips to help you get the most out of your video ad campaign. 1. … [Read more...]

Last week Facebook Los Angeles held its Bigger Picture of the Smaller Screen event, attracting media and advertising agencies eager for marketing tips. Several Facebook experts spoke at the event, including Chad Kramer, a Facebook representative, Theresa Philippe, product marketing manager, and … [Read more...]

Facebook can be a powerful marketing tool during the holiday season. With online purchases expected to reach record-breaking heights this year, consumers are likely to pay even more attention to social media ads offering holiday sales and discounts. Taken from the Facebook Holiday Guide for 2017, … [Read more...]

Because of the increasing popularity of Facebook groups, Facebook released an update for group admins and members that will improve these virtual connections even more. The social network announced a new set of tools last week. Welcome Posts Admins can now create welcome posts … [Read more...]

Pages will have archived list of purchased ads. Photo from Facebook Media The highly anticipated advertising transparency measures will soon take effect, according to Facebook’s VP of ads, Rob Goldman in a statement released today. According to Goldman, starting November, ads will contain an … [Read more...]