Facebook Ads

Use Facebook's extensive user base of over two billion potential customers to build a list of subscribers for your email marketing list. You can do this by adding a MailChimp sign-up form to your Facebook page. It's quick to integrate and an even quicker way to build up potential leads that this FB … [Read more...]

Facebook has been dabbling into augmented reality as of late, producing AR filters similar to those of Snapchat. AR Studio, a creative tool for making AR experiences through the Camera Effects Platform, was previously released in closed beta for a limited number of creators. Now it is accessible to … [Read more...]

Facebook has hyper-targeting tools that allow advertisers to target individuals of any demographic with any interests and behaviors at any time, anywhere. This almost omnipotent ability was made possible by two sources of information, third-party data and internal data. The former data comes from … [Read more...]

Facebook videos are huge at the moment. Seriously, scroll through your news feed, and you’ll probably see more videos than images or plain status updates. In fact, a video was the first thing that appeared in my news feed this morning. It’s no wonder Facebook videos were a priority in all … [Read more...]

So you've put in all the creative effort to make a stellar video. But as great as it may be, if it doesn't appear in Facebook's news feed, what good is a video that no one is going to see? That's what Facebook's two recent news feed updates aim to resolve. The two updates take user intent and repeat … [Read more...]

Facebook has noticed the misleading clickbait posts that try to get users to like or share strictly for the purpose of boosting engagement numbers. And the network doesn't like it. Pages that use this kind of clickbait, referred to as engagement bait, typically use it in posts that reel users in … [Read more...]

The best way to grow any business through Facebook advertising is by building trust with users, aka potential customers. Well, this is true for any ad, really - even if you're still contemplating whether you should make a Google ad vs a Facebook ad, trust is a huge component of making your it … [Read more...]

Page likes function as credibility: if people like your business, it's likely because it offers high-quality products and services. Ask any Facebook advertising company. Page likes also function as social proof: if a woman's friend with whom she shares interests with likes your business, that woman … [Read more...]

Facebook has multiple measurement solutions to help you optimize your marketing campaigns during the holiday season, as well as to improve strategies as you go. Below is a list of four ways to use Facebook to test, measure, and learn during the holidays. 1. Split Testing Split testing gives you … [Read more...]

Sixty-two percent of small business owners say they hardly make any sales on Facebook , according to a recent survey of 2,600 business owners by Weebly. That’s likely because these owners aren’t using Facebook’s Custom Audience, one of the most powerful Facebook tools to use. It is great for … [Read more...]