Facebook Ads

Facebook's Lead ads do exactly that: they collect leads using a form pre-filled with information the user previously shared with the network. Adding this customized bit cuts out the inconvenient step of filling out the information, which in itself is an attractive quality in a business … [Read more...]

Video is an attention magnet, holding gazes five times longer than images on Facebook and Instagram. It’s no wonder Facebook aggressively pushes for more video on its platform, launching Facebook Stories and Watch, a tab dedicated to episodic videos. Recently, Facebook again moved to increase … [Read more...]

Building the network's ambitions of increasing online transparency, Facebook now provides users page post frequency information that appears in search results. For instance, if a page posts twice a day, "2 posts a day" will be listed under the name of the page and to the right of the number of … [Read more...]

A recent Facebook-commissioned study revealed common themes in effective mobile video techniques, primarily the use of brand type and brand placement. Using 759 video ads from more than 300 brands, the study surveyed viewers' responses regarding brand recall, the viewers' ability to remember the … [Read more...]

You've probably seen a plethora of blog posts about Facebook advertising. They tell you about all the nitty-gritty aspects, discuss the high-tech tools available, and praise the successes of doing it right. But you're just starting out and want to know exactly what it is you can do right now. Here … [Read more...]

Facebook’s 2017 was filled with blunders. In a year, Facebook faced the scandals of fake news, exploitation of its ad targeting features, fake Russian ads, pages, and user accounts, and hate speech. As Facebook enters the new year, its CEO, Mark Zuckerberg, announces his 2018 resolution: repair … [Read more...]

The year 2023 is a wrap, and to help advertisers go into 2024 with knowledge of what is likely to be popular, Facebook IQ compiled data on rising topics and trends across the platform. Specifically, seven categories emerged in their 2023 findings: beauty and fashion, commerce, culture, … [Read more...]

Affiliate World Conferences recently hosted a panel, "Facebook Creatives: Discussing the Future of Images & Video for CTR and Conversions," asking for tips from expert media buyers about Facebook video strategies. Eric Dyck was the moderator, and panel … [Read more...]

Users can access the Snooze feature by clicking the top-right dropdown menu of a post.Recently, Facebook rolled out a News Feed feature that empowers users and daunts page owners. The new feature, Snooze, which rolled out earlier this month, allows users to temporarily unfollow a person, page, or … [Read more...]