Facebook Ads

Facebook's plethora of ad metrics can be intimidating or confusing to some advertisers. After considering feedback it was receiving, Facebook announced the rollout of new, clearer labels for select metrics, as well as the elimination of unnecessary metrics. New Labels Estimated When a metric is … [Read more...]

Communicating with your current and prospective customers—answering questions, fulfilling requests—is important to running your business. Unfortunately, answering all questions and requests from hundreds of customers is a cumbersome and time-consuming task—until now. Recently, tech service … [Read more...]

Industry type is a significant influencer of best advertising practices across Facebook, Instagram, and Audience Network. For instance, advertising clothes and advertising a new movie release are quite different, as each requires a certain set of strategies to drive results. When it comes to … [Read more...]

Facebook is turning to print communication in the form of snail mail in its efforts to ensure the integrity of ad campaigns related to US elections. According to Tech Crunch, Facebook will now send postcards to anyone who purchases ads that mention election candidates to confirm that the ad buyers … [Read more...]

Wouldn’t it be great if every Facebook ad you invested in returned stellar results? Meaning, what if your ad got plenty of likes, attention, subscribers, and buys? Unfortunately, most ads you put up on Facebook won’t perform as swimmingly as planned. After all, research can only tell you so much … [Read more...]

If you have a Business Manager account, and you are the administrator for your Audience Network apps in Facebook for Developers, you will need to upgrade to Monetization Manager. The Audience Network tab will be replaced by Monetization Manager on March 1, so the sooner you make the switch, the … [Read more...]

A recent survey conducted by Cowen and Company found that Google Search topped the charts in ROI. According to the survey, 48 percent of US senior ad buyers found it the most successful. Facebook came in second at 30 percent. According to Emarketer, both Google and Facebook have been improving … [Read more...]

For businesses with Facebook pages, there has been a great deal of uncertainty and concern regarding Facebook's recently announced changes coming to News Feed. The company has decided to show fewer business posts in feeds so as to make room for content that is more meaningful to users. As a result, … [Read more...]

Wherever there's a consumer, it's safe to assume there's a mobile device. And wherever there's a mobile device, there are going to be limitless social media interactions that influence online purchases. Facebook IQ conducted studies across various business types to discover insights about … [Read more...]