Facebook Ads

Your Facebook cover photo is like the headline of your page: it makes your page stand out from the rest. Facebook cover photos give you the opportunity to get visually creative. It also allows you to establish your brand’s color scheme and aesthetics and to lure users into browsing the rest of your … [Read more...]

We’re all feeling vulnerable after we learned an app took advantage of our personal Facebook information in the Cambridge Analytica scandal. And it happened in such a misleading, violating way, in the guise of a harmless personality quiz app gathering information for “academic purposes.” Even after … [Read more...]

The company has been informing its advertising partners that it’s expanding its efforts to reduce clickbait and misleading links to low-quality websites. These unhappy experiences include ads that lure users with a deceptive headline or link users to a website that does not live up to expectations. … [Read more...]

I've said it before, and I'll say it again: video is the strongest format for marketing on Facebook. It’s highly engaging, and it allows you to flex your creativity to tell a story or provide useful information that would otherwise be difficult to convey in a static image. A recent report announcing … [Read more...]

If you find yourself, to your utter surprise and horror, unable to create or edit a campaign, do not be alarmed. Well, perhaps you should be alarmed, but take comfort in the knowledge that this event is not an unanticipated glitch.  Your listings didn't break any rules to cause your ads to be … [Read more...]

Eight months after the demands of an angered public, Congress finally releases all of the politically divisive Facebook ads the Internet Research Agency disseminated during the 2016 US presidential election. The hefty files, which contain thousands of ads from fake Facebook pages, date back from … [Read more...]

Most of us are familiar with Facebook Messenger, a mobile messaging app that conveniently connects to your private Facebook inbox. But what is ManyChat? ManyChat is a Messenger marketing tool that allows you to create a bot for marketing, sales, and support making it a great component of Facebook ad … [Read more...]

Day one of the F8 conference event in San Jose unveiled new features and updates for Facebook’s wide array of products. Facebook CEO Mark Zuckerberg was the leading keynote speaker of the day, followed by Chief Product Officer Chris Cox, Instagram Product Managers Jyoti Sood and Shilpa Sarkar, … [Read more...]

As users everywhere scramble to secure their Facebook privacy, reading various “how to” posts for keeping profile data private, it makes sense that leaving Facebook altogether would cross their minds. Heck, I’ve considered it myself. But there are various reasons why I’ve decided not to do that. … [Read more...]

As part of the company’s determined efforts to redeem itself after the Cambridge Analytica scandal, Facebook announced a slew of new privacy experiences inspired by the European Union’s (EU) General Data Protection Regulation (GDPR). Facebook will ask users everywhere to review important information … [Read more...]