Facebook Ads

A new and exciting update to Facebook Lead Ads allows you to collect even more information from your leads. According to Zapier, you can now see which ad, ad set, and campaign the lead came from. Additionally, once you have this information, you can use it with your reporting tools for refined … [Read more...]

What’s Trending, you ask? Just as its name suggests, Trending is Facebook’s news feature that lists trending news on Facebook. Facebook introduced it in 2014 to help users stay up-to-date on the latest news of the moment. However, Facebook announced earlier this month that it’s removing Trending … [Read more...]

Earlier this week Apple hosted its annual developers event where the company announced a slew of exciting updates to Apple devices. A new Safari update that Craig Federighi, senior vice president of software engineering, introduced may not be so exciting for Facebook. With this new update, Facebook, … [Read more...]

What is the General Data Protection Regulation? If your app is available in Europe, you’ll want to know about GDPR. Effective May 25, 2018, the GDPR stipulates the adherence to consistent data protection rules in the EU. Any business or app developer located within the EU or processing the personal … [Read more...]

It’s back, new, and improved. Facebook announced at its 2018 F8 conference that it is reopening the app review process. The process has been improved to continue offering positive experiences for both app developers and users alike. The new review process enforces stricter adherence to Facebook’s … [Read more...]

As if attracting new customers for your business wasn’t hard enough, you also have to worry about losing customers to your competition. Getting customers to switch from your competition without appearing desperate makes it even more challenging. Targeting your competitors’ customers—convincing … [Read more...]

Auto dealerships have a distinct marketing challenge to overcome. Customers tend to associate them with deceptive salesmen. For that reason, customers are on guard whenever they interact with anything related to car sales. As a result, it’s especially important to deliver informative ads to … [Read more...]

Don’t panic. Just because Facebook disapproved your ad, doesn’t mean you have to toss it out altogether. This is a super common plight for Facebook marketing agencies, but there are always ways around it. In fact, Facebook’s advertising policies offer specific steps to take if it disapproves your … [Read more...]

Facebook advertising isn’t for everyone, even if you may reach out to a Facebook advertising service for help. It may be a matter of preference, or maybe the type of business you have can’t advertise on the platform because the product or service you sell violates Facebook’s advertising policies. … [Read more...]

Facebook cracks down on bad experiences across all its social platforms. For example, last month, the company announced its Data Abuse Bounty Program, which rewards users who report data misuse to help Facebook identify app developers abusing its platform. Back in the fall, Facebook stopped allowing … [Read more...]