Facebook Ads

Facebook likes to give us teasers now and then for products and features we can expect sometime in the near future. This week, Facebook announced that advertisers will soon be able to run ads on Facebook Stories. With this new ad placement, Facebook also announced that advertisers will be able to … [Read more...]

Today, Facebook shared the financial highlights of its second quarter 2018 earnings report. The report reflects the numbers for the quarter ending June 30, 2018. For advertising revenue, Facebook reported $13.23 billion, a 42 percent year-over-year change. In contrast, second-quarter advertising … [Read more...]

Hasan Almasi / UnsplashFurther extending its efforts to create only positive experiences on the platform, Facebook recently announced that it is now removing posts that provoke violence. In a statement shared by The Verge, Facebook says, “There are certain forms of misinformation that have … [Read more...]

Deadlines for Facebook app review submissions are fast approaching. First, the deadline to re-request Facebook login permissions outside of email and default, as well as access to various API functionalities, is August 1, 2018. A bit further down the road, a deadline of February 1, 2019 is set for … [Read more...]

If you haven’t already noticed, Facebook has put into effect new requirements for Custom Audience as part of its effort to improve transparency and accountability. Custom Audience is a targeting option that allows you to upload a file containing customer information you’ve gathered from sign-ups and … [Read more...]

Augmented reality ads are going to appear in News Feed. According to Tech Crunch, Facebook is testing AR ads that allow shoppers to virtually try products. If the testing goes well, this new advertising capability will revolutionize the Facebook shopping experience. Facebook’s vice president of … [Read more...]

The sad truth we’re all burdened with is marketing costs money. That’s why we’re so careful about how we advertise. We want to be sure it’ll work before we invest both our budget and our time. It’s understandable that you’re skeptical about Facebook advertising (if you are). There are a lot of … [Read more...]

In a move that one user called "truly game changing," Facebook launched Codeless Events Setup for Apps that allows you to create events on your apps without involving programmers. Facebook announced the enhancement to its app creation service at the F8 Developers Conference in May and launched … [Read more...]

Through an information gathering app, Cambridge Analytica harvested personal details from over 80 million Facebook users. To improve the relationship between users and app developers, Facebook has been investigating all the possible ways to protect users’ personal information. Vice President of … [Read more...]

Advertising weapon accessories on Facebook is a sensitive topic for some. To ensure the platform remains a safe space for children and teens between the ages 13 and 18, Facebook recently enacted a new age restriction to its advertising policy for weapon accessory ads. Advertisers delivering such ads … [Read more...]