Facebook Ads

Facebook groups are an excellent way to build an online community and generate interest and conversation around your business. Now, you can measure the effectiveness of your Facebook group. Similar to the Facebook Pixel that tracks website traffic generated from your ads, you can now use the … [Read more...]

Facebook refined its platform misuse efforts at a massive level earlier this week. In addition to announcing an educational certification advertisers will be required to complete, Facebook said it is removing more than 5,000 ad targeting options to discourage discriminatory advertising. The platform … [Read more...]

Facebook will now rate users on their trustworthiness, according to a recent article by The Washington Post. The rating system, which Facebook reportedly created over the past year, measures users’ credibility on a scale of zero to one. Facebook made the rating system to determine whether users who … [Read more...]

Clem Onojeghuo / UnsplashWhere do we draw the line when it comes to free speech? Facebook has been repeatedly faced with this question whenever users, publishers, or advertisers share content that is considered controversial, harmful, or untrue. These days, it’s challenging to determine whether fake … [Read more...]

Your page is your ticket to Facebook advertising because without it, you can’t advertise on Facebook. That’s why it’s especially important to adhere to Facebook’s latest page authorization requirements. Last week, the social media company announced that pages with large US audiences are now required … [Read more...]

Facebook recently announced new restrictions for two types of ads, ads for addiction treatment centers and ads for bail bonds. From now on, addiction treatment centers must first be precertified to advertise in the US, and ads promoting bail bonds are now prohibited. These new restrictions apply to … [Read more...]

Chrome and Internet Explorer are the two big names we typically think of when talking web browsers, and that’s no surprise, considering they are the leading browsers in the US. However, you may not realize that there’s another platform rising as a widely used browser for mobile: Facebook. Facebook's … [Read more...]

It takes a lot to get me to download a gaming app and play it on a regular basis. It takes even more to get me to make purchases within the app. But I know a good game when I see it, and when that rare moment does occur, I’m hardcore hooked. Gaming marketers have a tough job reaching players like … [Read more...]

The Internet is a big competitive place for a small business. Fortunately, Facebook offers a way for small business owners to put their business out there and connect with potential customers in that vast, intimidating space. Whether it’s through an organic video post or an engaging ad, the platform … [Read more...]

Facebook rolled out the new Info and Ads feature at the end of June to allow users to view all active ads businesses or a company for Facebook ads run across any Facebook-owned platform, including Instagram. Facebook created the feature to improve transparency across its services so users can better … [Read more...]