Facebook Ads

Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the reasons for their implementation. Limiting Demographic and … [Read more...]

Facebook’s customer feedback score, measured on a scale of one to five, is a satisfaction score provided by customers who bought products from your Facebook ad. A low feedback score (between one and two) indicates a lot of dissatisfaction with your products. Facebook looks at your score and, if it’s … [Read more...]

The Facebook marketing stats are undeniably impressive: the platform has more users than any other social media website, making it one of the best places to promote your business. But, with more than 90 million business pages, advertisers need to stay ahead of the curve if they want their brands to … [Read more...]

Facebook’s Carousel Ads offer a creative format for engaging your audience with multiple images. However, to generate high click-through rates (CTRs), you need to pull your creative weight; Facebook doesn’t do all the work for you. It all starts with what you want to accomplish with your … [Read more...]

It’s no secret that there are only so many places to effectively show advertisements and marketing content on Facebook. While many advertisers already put their ads on the most popular ad placements Facebook offers (News Feed and Audience Network, for example) Messenger still remains a scarcely used … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency The mission of achieving full transparency on Facebook is ongoing, as evidenced by the network’s recent feature rollout. Facebook announced a new “Why am I seeing this post?” feature that allows users to have more control over the … [Read more...]

Anne Felicitas, editor at AdvertiseMint, Facebook marketing agency Some accounts will be banned from using Facebook Live, says Facebook COO Sheryl Sandberg. Several days ago, Sandberg, in a post to Instagram’s press page, announced that Facebook will limit accounts that can post live … [Read more...]

Ask me about my favorite Facebook Watch show, and I will stare back blankly. I don’t have a favorite Watch show. In fact, I didn’t know of any until I attended last night’s Sorry for Your Loss screening, the first time I’ve ever seen a Facebook original series. The invite-only event, which … [Read more...]

Image Courtesy of Facebook Everyone likes a seamless shopping experience. Any kind of friction or inconvenience along the path to purchase can be the ultimate deal-breaker. That’s why it’s so important to create a shopping experience that flows smoothly from the moment … [Read more...]