Facebook Ads

Scott Graham / Unsplash Facebook has over 2.2 billion active users, which is more than the population of China. The point is, Facebook has a massive audience. This is why if you're interested in advertising, Facebook is the place to be. Image Source: statista.com Aside from its massive user … [Read more...]

Facebook users come across a boatload of ads daily, with or without the help of an ads agency. To stand out and attract enough eyeballs to your business, your ads need to glow with eye-catching images that would cause your target buyers to pause and click instead of scrolling away. Fortunately, … [Read more...]

Facebook announced that the ban on political and social issues ads will continue for another month. The social media company originally intended the ban to end on election day, November 4.  Political and social issues ads have a "paid for by" label and fulfill the following criteria: They’re … [Read more...]

With more than two billion active site users per month, Facebook continues to be one of the largest and most popular social media networks in the world loved by any Facebook ads service. On Facebook you have the potential to reach parents, families, and a wider audience with instant updates. This … [Read more...]

Greg Bulla / Unsplash Audience Network will transition to bidding only, beginning March 31, 2020 due to the iOS 14 update that changes the way companies collect online data. If you're serious about Facebook advertisement, this is big news. Although Facebook has already planned to focus on … [Read more...]

In 2016, Facebook came under fire for allowing fake and politically divisive Russian ads to overwhelm the social platform. It was suspected that this was done to disrupt and influence the election.  For the 2020 election, Facebook is attempting to right these wrongs, and in addition to committing … [Read more...]

Although most businesses are welcome to advertise on Facebook's platform, there are some products and services that Facebook won't allow on its site that you may not be aware of if you're not partnered with a Facebook advertising company. Before you decide to promote your business with Facebook ads, … [Read more...]

Back in 2017, Facebook announced on its newsroom blog that videos will automatically play with sound on. After Facebook tested automatic sound in News Feed and received positive feedback from participants, the company decided to slowly bring sound-on to more users. For those of us who work in … [Read more...]

NESA by Makers / Unsplash Advertising works best when shown to a targeted audience, which you can define by demographics, education levels, professions, and much more. Other than these criteria, there is one more step to successful targeting: There is retargeting, the best-performing audience … [Read more...]

Yes, many of you may have cringed at the words “stock photos,” but truthfully they are a blessing in disguise for many marketers advertising on Facebook. When used correctly, they can bring your ads to life. What Are Stock Photos? Stock photos refer to a collection of images supplied for public … [Read more...]