If you’re producing content without a real strategy, you’re putting words, images, or videos into the ether that serve no purpose. Ultimately everything you produce should serve the end goal of driving awareness and transactions. There are countless websites with blogs that haven’t published … [Read more...]

Rami Al-zayat / Unsplash User onboarding is a process that guides new users to find value with your app. It starts when users sign up to the moment when they realize how your app improves their lives. In other words, app users will learn not only how to use the app, but also how to use it in a way … [Read more...]

Shopping carts are essential for the success of any e-commerce business, so it is important that we put plenty of thought and consideration into how effective they are. Cart abandonment rates are almost up to a staggering 70%, and with businesses set to lose a combined total of more than 4 trillion … [Read more...]

So you finally launched your e-commerce store on Shopify. Congratulations! Now, what’s next? As a brand new Shopify store owner, your top challenge is driving traffic to your e-commerce store. With more than 5,000 active Shopify stores, it can become extremely difficult for any newly launched … [Read more...]

Roberto Cortese / Unsplash In 2020, e-commerce sales soared more than ever before due to quarantine regulations that stop the further spread of COVID-19. In fact, just in the first quarter of this year, U.S. retail e-commerce sales amounted to more than $160 billion, about 2.33% more than Q1 … [Read more...]

With every news cycle dominated by politics and the pandemic, it's easy to miss big ecommerce updates regarding technology and social media. Consider these developments, for instance: E-retail revenues are projected to reach $6.54 trillion in 2022. COVID-19 has massively accelerated the … [Read more...]

It’s no secret that lead generation is the key to boosting your sales and growing your bottom line. One of the best ways to capture new leads is through your website, of course. But what are some of the best ways to ensure your website is optimized for lead generation? During the dawn of the … [Read more...]

Every online retailer wishes for their stores to prosper. Regardless of which e-commerce platform you are using, Magento or Shopify or any other, you will need to put in effort in order to grow customers and turnovers. These five digital marketing strategies outlined here can help boost your … [Read more...]

Paid traffic rarely gets the credit it deserves. In most cases, marketers applaud search engine optimization as the strategy that drives sustainable business growth. What’s unsaid is that SEO takes time to yield results. It can take up to a year for you to rank for keywords that matter. But … [Read more...]

Anna Hubbel, writer at AdvertiseMint, Facebook ads agency Every marketer knows that the best way to reach an audience is through mobile. But which is better, mobile web or mobile app? Where do users spend more time and where are they more likely to make purchases? According to a report by … [Read more...]