Photo: Getty Images/Adrian Hancu When you hear the word “Amazon,” you may automatically think “success.” With such a strong word association, you may also think that using an Amazon marketing campaign guarantees reaching your desired goals. However, every company and product is different. You … [Read more...]

Amazon.com (commonly known as, simply, Amazon) routinely sets unprecedented heights for the e-commerce industry. An estimated 54 percent of online shoppers go directly to Amazon to purchase products. Amazon began as a humble online bookstore. Today, it’s the single largest e-commerce website in the … [Read more...]

The year 2018 is expected to be one of excitement, opportunity, and even fearful uncertainty for businesses that incorporate digital advertising into their marketing strategies. Bronto, a lead email marketing service provider for e-commerce retailers, recently shared predictions from e-commerce … [Read more...]

Photo courtesy of Stores.org Amazon generated $2.8 billion in ad revenue, besting that of Snapchat and Twitter, the former generating $2 billion and the latter generating $800 million. Doug Anmuth, an analyst for J.P. Morgan, expects Amazon’s revenue to double to $6.6 billion. Most of Amazon’s … [Read more...]

Amazon is known for having just about everything for the average consumer: variety, video, music, great prices, fast shipping, an efficient voice assistant device, and much more. The e-commerce site also offers a popular platform for businesses to sell their own products to a limitless … [Read more...]